Say you're sitting around with some friends playing video games and someone mentions a particular game that happens to be one of your favorites. So not worth the time," one of your friends says dismissively. The others agree. Inwardly, you know that it is a game you happen to enjoy quite a lot but, outwardly, not wanting to debate the issue, you go along with the crowd. You have just experienced what is commonly referred to as peer pressure.
Obesity risk doubles for teens bombarded with junk food adverts
Tobacco ads persuade teens to smoke
Advertisements for tobacco products do persuade teenagers to start smoking, new research has found. The study involved more than 1, young people aged between 10 and All were non-smokers at the start of the study and their exposure to tobacco ads and subsequent smoking behaviour were then monitored for two-and-a-half years. The children, who attended 21 different schools, were asked about particular ads they had seen, including ones for six popular tobacco brands, as well as ads for other products such as clothes, cars and mobile phones. After two-and-a-half years, one in three said that they had tried out smoking, while one in 10 said they had smoked during the previous month. The researchers found that when it came to smoking, the biggest influencing factor in a teenager's life was whether their peers smoked. However, this was closely followed by exposure to advertisements.
Talking With Teens About Tobacco: Talk With Your Teen
The Adversiting Standards Authority ASA is poised to meet with the NHS to discuss whether current regulations are doing enough to protect young people from ads that could fuel body insecurity. The issue has come into the spotlight amid criticism of the cosmetic surgery campaigns that have run during ITV's hit reality show, Love Island. NHS England's mental health director, Claire Murdoch has penned a letter to ASA chief executive Guy Parker saying the promotions served around shows like ITV's summer hit could be fueling body insecurities among teens, and subsequently called for a more proactive response from the industry body.
A small but growing number of companies are starting to target Generation Z — the 69 million high school-age kids and younger who will soon outnumber the millennials before them — and they are not just pitching typical teen products such as acne creams and video games. He is shying away from mall-based retailers as teens increasingly shop online. Gregg Fisher, portfolio manager of the Gerstein Fisher Multi-Factor Growth Equity fund, said that he is buying shares of Google-parent Alphabet and Apple in part because he expects that they will be able to adapt and continue to appeal to Generation Z, a group that he is familiar with by watching the habits of his 13 year old son. Generation Z differs from previous generations in that its members have grown up with smartphones and the internet, making them more focused on speed of service. Many also saw their parents struggle during the Great Recession, making them more risk-averse, said Sean Mahoney, editorial director at advertising agency Sparks and Honey.